Nick Lanspa

May 2021 - Present

Director of Growth

Promoted from Demand Generation Manager

• Managed full-funnel demand generation campaigns and systems from lead to revenue across all paid, organic, and owned channels
• Built and managed cloud data and analytics infrastructure to give leadership real-time visibility into pipeline and revenue metrics
• Worked closely with the sales team to maximize pipeline development, opportunity velocity, and conversion at each funnel stage
• Administered the full martech stack including CRM, marketing automation, intent data, and analytics integrations
• Led an AI-first rebuild of the marketing stack, replacing manual processes with automated research, enrichment, and reporting workflows
• Helped scale the company from 50 to 120+ employees while growing ARR past $15M

Sep 2019 - May 2021

Digital Marketing Manager

• Ran top-of-funnel and ABM lead generation campaigns through Google Ads, LinkedIn, Meta, and programmatic channels
• Planned, executed, and optimized nurture campaigns through CRM and marketing automation systems
• Managed and updated the company website and landing pages to improve conversion rate and SEO performance

Jul 2018 - Jul 2019

Partner Campaign Manager

• Generated MQLs and SQLs for SelectHub's software selection platform and software vendor clients
• Managed content syndication and email partners across North America, EMEA, and APAC for B2B lead generation
• Created, monitored, and updated hundreds of whitepapers and reports used for lead generation and brand positioning

Mar 2014 - Jul 2018

Digital Media Buyer

• Managed day-to-day operations of digital marketing and lead generation campaigns for clients and publishers across the country
• Handled account management tasks including campaign update communications, price negotiations, volume expectations, and dispute resolution