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Opinions on growth marketing.

Practical takes on demand generation, martech, AI for marketers, and how to build growth systems that actually work.

Nov 15, 2024

8 min read

The Martech Audit Every Startup Needs Before Raising Their Series B

Most startups hit Series B with a martech stack held together with duct tape and good intentions. Here is the audit process I use to figure out what to keep, cut, and rebuild.

MartechOperationsStartups

Oct 2, 2024

6 min read

Stop Optimizing Your Ads. Fix Your Funnel.

Most B2B SaaS companies have a funnel problem, not a lead volume problem. Before you increase your paid budget, read this.

Demand GenerationPaid MediaCRO