Blog

Opinions on growth marketing.

Practical takes on demand generation, martech, AI for marketers, and how to build growth systems that actually work.

Jun 8, 2026

6 min read

How I Use AI to Analyze Marketing Data and Stop Funnel Leaks Before They Become Fire Drills

An executive ran our paid search data through an AI reporting agent and got back ten pages of confident, wrong analysis. So I built my own skill to catch funnel anomalies the right way, with verification and human context built in.

AI WorkflowsDemand GenAnalyticsMarketing Operations

May 4, 2026

8 min read

Custom Claude Code Skill to Fix Stale Competitive Analysis and Landing Pages

Two features, one skill: a full competitive analysis that maps features, pricing, and positioning across your entire market — and an LP audit that checks every claim on your own page and tells you exactly what to fix.

AI WorkflowsProduct MarketingCompetitive IntelligenceDemand Gen

Apr 22, 2026

8 min read

A/B Testing When You Don't Have the Volume: A Methodical System for Early-Stage B2B Startups

A/B testing is preached as a marketing fundamental. But early-stage B2B startups face a quiet problem: you don't have the traffic to get statistically significant results. Here's the system I use to test anyway.

GrowthExperimentationB2B MarketingCRO

Apr 8, 2025

8 min read

Automating Outbound With LinkedIn Hiring Signals: How I Built a Job Post Monitoring Campaign in Clay, HubSpot, and Salesloft

I built a workflow that monitors hiring signals across 15,000+ ICP companies, qualifies contacts automatically, and enrolls them into a personalized email cadence — without any manual steps.

AI WorkflowsOutboundClayHubSpot

Apr 8, 2025

7 min read

I Built a Custom AI Tool to Automate Internal Linking in a HubSpot Blog

Most AI tools are expensive wrappers around the same APIs. So I built my own — a Python script that automates internal linking across a HubSpot blog using Claude.

AI WorkflowsSEOHubSpotMartech